The collection was launched on 27 August 2016. They signed their deal in 2014 with Austrian giant. In 2016, Maria B became the first designer in Pakistan who incorporated the Austrian-based global leader of crystals Swarovski in their embroidered, chiffon and lawn collections. Maria B is now the largest fashion designer brand of prêt a porter, couture, formal wear, lawn, embroidered fabrics, linen, and cotton in Pakistan. She launched her business with a small investment, aiming to expand the brand slowly. At the start, she only had one shop and few stitching machines. A prominent fashion magazine called Maria Butt Coco Chanel of Pakistan. She was part of the first graduating batch and maintained her position as the best student for all 4 years of fashion school. The business was started by Maria Butt, a graduate of Pakistan Institute of Fashion and Design in 1999 in Lahore, Pakistan. In 2017, it announced to incorporate Swarovski's crystals in its embroidered chiffon and lawn collections. It thus claims the title #BrandPakistan, which aims to promote cultural positivity and appreciation by hyphenating the similarities and embracing the differences of Turkey and Pakistan their people. Shopping is always fun and fashion is always a class for everyone. It aims to unite the two sister cultures under the banner of Islam and their rich, intertwined history. FaisalFabrics.pk provides you 24/7 services for best online shopping. In 2021, Maria B will launch Pakistan's first culturally collaborative campaign with the ethereal Ayeza Khan and Gülsim Ali. Didem Balçın (Selcan Hatun) and Gülsim Ali (Aslihan Hatun) were featured for the 2020-21 Linen and Lawn campaigns respectively. It has also collaborated internationally with stars from the famous Turkish Historical Fiction Drama, Diriliş: Ertuğrul.

Maria B has worked with Pakistani celebrities Ayeza Khan, Alizeh Shah, Iqra Aziz, Sana Javed, Hina Altaf, Maya Ali, Sajal Ali, Aiman Khan, Minal Khan, Mehwish Hayat, Mawra Hocane, Urwa Hocane, Samina Ahmed and Aima Baig. Maria B Official Online Store in Pakistan on FaisalFabrics.pk - Buy Maria B Lawn 2021, Maria.B M Prints, Chiffon Mbroidered Collection 2020 online in Karachi, Lahore, Islamabad / Rawalpindi & all over Pakistan at FaisalFabrics. The clothing includes ready-to-wear, unstitched and haute couture. Maria B is a Pakistani clothing brand which was founded by Maria Butt.

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